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xoai:
A guy at a party walks up to a pretty woman and says “Hi, I’m great in bed”.
That’s direct marketing.
A guy at a party gets his buddy to walk up to a pretty woman and say “Hey, see that guy, he’s great in bed”.
That’s advertising.
A guy at a party offers a pretty woman a drink, agrees to take her out to dinner and then sends a card containing the message “Did you know I’m great in bed ?”.
That’s public relations.
A guy at a party is standing alone and a pretty woman walks up to him and says “So, I hear you’re good in bed”.
That’s brand recognition.